Map every competitor and feature-bet onto the two axes that actually define your market. The crowded cells are the red oceans; the empty ones are the positions no one owns yet.
An AI answer layer that reads across an SMB's docs, tickets, and databases and replies in plain language - the retrieval power of enterprise search without the seat minimums, security review, or six-figure floor. Cadence and Helpwright already hold this segment's content, and Lodestar proves the pattern one tier up. The structural gap is real; whether a 40-person company will pay for answers rather than just search is still a hypothesis to test, not a validated market.
Pulls Cadence · Helpwright · Lodestar
SMB × Search & Answers sits empty, ringed by SMB docs, databases, and enterprise-grade AI search - whitespace, or a gap the market has already quietly voted against.
Illustrative sample - names are invented. Your grid is built from your own ideas.
01The problem
A competitive teardown is a spreadsheet of logos, and a spreadsheet flattens the market into a list. A list can't show you the one coordinate everyone skipped, so teams keep shipping into the same crowded corner and calling the crowd validation. The gap you can't see is the gap you can't price.
02How it works
1
Paste your competitor set, one product per line - AI proposes the segment and job-to-be-done axes.
2
The grid clusters the red oceans and exposes the coordinates nobody has built into.
3
Click a gap for a positioning hypothesis drawn from the tension of its neighbours - a starting point to validate, not a green light.