A periodic table for ideas.

Plot your ideas - characters, products, stories, art, plans - on a grid of the dimensions you care about. See at a glance where you cluster, where you stand alone, and which coordinates nobody has built yet. Click an empty cell and AI proposes a candidate that fits.

How it works

Free to explore · 3-day trial pass on sign-up

Your gridSetting×Tone

Cozy

Wry

Tense

Bleak

Surreal

Mythic

Suburb

Sea

Station

Wilderness

IdeaSea × Mythic

The Returners' Wake

A widowed ferry pilot hears voices in the swell that match a half-finished sea-shanty. Each verse pulls another lost vessel back toward shore, and her dead husband's name a little closer to the chorus.

Pulls Lighthouse Keepers · The Glass Tide · The Returners

Filled cells are ideas you already have. Dashed cells are the gaps. Pick one and AI proposes a candidate like the one shown. This is an illustrative sample; your grid is built from your own ideas.

01How it works

Bring your ideas

Paste a list - characters, products, studies, whatever you're working on. AI reads them and builds the axes for you. Or pick a starter and set your own dimensions.

See the shape

Every idea lands on the grid. At a glance you see where you cluster, where you stand alone, and which cells nobody has filled.

Fill the gaps

Click an empty cell and AI proposes a candidate that fits that exact spot, drawing on its neighbouring ideas. Keep the ones you like.

02See it for your work

WritersMap your characters, premises, and settings on a grid of the dimensions that matter to your fiction. The empty cells are the stories you haven't told yet.See the demo →FoundersDrop in your product ideas - or your whole competitive landscape - onto a grid of the two axes that actually define your market. The empty cells are the products nobody has shipped yet.See the demo →Product teamsMap every competitor and feature-bet onto the two axes that actually define your market. The crowded cells are the red oceans; the empty ones are the positions no one owns yet.See the demo →ResearchersLay every study you're reviewing on a grid of the method and the topic that define your field. The clusters show where the papers pile up; the empty cells are the method-question pairs no one has run - the ones a reviewer will ask you about.See the demo →

03Foundations

Built on formal innovation theory

Three pieces of formal innovation theory underpin the tool, none of them new. Together they give you a way to reason about an idea space instead of brainstorming into it.

Zwicky · 1969Morphological analysis. List the dimensions of a problem and enumerate every combination. Most are nonsense; the survivors are candidate solutions.

Altshuller · 1984TRIZ contradiction resolution. Innovation is contradiction resolution: features in tension that the solver finds a way to hold simultaneously.

Gärdenfors · 2000Conceptual spaces. Concepts have geometry. Distance and direction in concept space are real, measurable, and useful.